Kylie Jenner is the latest this week to go into the burgeoning beauty range with a new three-scent offering of fragrance, and has released a new range of perfumes designed to suit different feelings and more importantly, days. It is yet another indication of the continuing rise of emotion-related beauty products where perfume can be used not just as a signature but as something that works with emotions.
From the new collection, users can choose among three different scents. Each scent is suitable for a certain mood, a specific lifestyle.
Unlike the one perfumed with a multitude purposes, this series prompts the consumer to select per their desired state of being while they are getting ready for a hectic office day, a lazy weekend or a fabulous night out. Fragrance is to be much more than a good smell. Fragrance based on mood is the latest trend to take the beauty world by storm.
Today, perfume collections try to deliver this emotional feeling that allows you to say so much about personality or how you want to feel. From the brand, It is said that every perfume has a personality of its own. The first formula used to put out more fresh and perfumes that boost energetic and a feeling of good-doing mood.
The second one includes a list of floral and milky fragrances that offers a chilled feeling and comfort to the user. The last one uses a list of deep and hot fragrances that would make a person feel confident and ready for the night. Our packaging design takes inspiration from the minimalist but rich looking aesthetic that is increasingly tied to Kylie Jenner’s cosmetics lines.
Bottles look sophisticated with simple contours and pastel hues. Such would make the product look more affluent to existing fragrance customers, as well as the ideal collectible item for those demanding beauty products to look elegant. The launch is also indicative of the never-ending morphing of celebrity beauty brands. Instead of continuing to piggyback off of star power, several celebrity-formed companies are moving into new territory while emphasizing storytelling and lifestyle branding and cultivating emotional associations.
Fragrances have proved to be a logical gesture in the growth of these estee-empire. Industry insiders have pointed out that consumers, Mainly younger buyers, are now more inclined to buy perfumes as their mood, not just per the season. The age of social media has had an impact on purchasing trends as fragrances lovers compare notes and recommend perfumes for certain circumstances, emotions and personalities.
As a result, many brands decided to produce many variations within one range rather than one signature scent. The new collection also fits in with current trends of layering fragrances. With many perfume enthusiasts mixing perfumes to find their unique blend, owning several matching perfumes is great for experimenting and creating personalized blends.
The fragrances can be applied separately or combined for a new scent altogether. Sustainable and fine ingredients are still increasingly significant aspects of current perfume markets. As is luxury packaging, yet customers are more and more mindful of ingredients, formulation and longevity of products.
