Tommy Hilfiger’s Spring 2027 reveal in New York was full of questions when a fluffy white Samoyed tore through the runway and it was table talk, the internet surmised Tayor Swift and The Travis Kelce Dog had just hit the runway. The pup was out during the final reveal at the Plaza Hotel where the designer himself was accompanied on the catwalk by a dog that looked just like a certain couple’s recent Kelce campaign. Fans flooded the comment sections asking were Sarah and Kelce’s beloved dog Wendy on her modeling debut.
No coincidence. Just days before, Kelce had just been shot with Swift’s dog Wendy for a tommy hilfiger campaign at the same landmark hotel. When the brand’s creative director mentioned they’d like a dog to feature in the images, based on Variety, the tight end volunteered his own.
John Delauncey told the publication that the dog proved very easy to work with and was the perfect choice for the shoot. Swift backed the idea wholeheartedly. The photo shoot and clip resulted, said people, in the best glimpse so far of Swift’s and Kelce’s beloved dog and sent Wendy into the spotlight. At the live show, the sense of proximity was feeling like a direct extension of that campaign. The army of onlookers believed the true Wendy had taken a third bow. The headlines and other media covering the show (Page Six and NME, among others) swiftly established that the runway dog had been hand selected as an impish tribute to Kelce’s most recent campaign.
An easy, popular move. This light touch ensured the campaign attitude was sustained and that the online discussion remained. This snippet seems to be a natural extension of their increasing sighting at the nexus of sports, music and style.
Since they went public both have navigated red carpets, luxury box stadiums and deal signing activities with casual ease. In reality they have taken their pet into that same world, albeit somewhat more distantly, seems also in keeping with the persona they continue to developapproachable normal humorous, homespun. Kelce’s openness about including Wendy in a photo shoot and the brand choosing to make light of her presence on the runway suggest a mutual ease with creating those moments on the public stage.
For fans, the intrigue was what made it enjoyable. Tweets comparing the dog to campaign Wendy and the runway dog emerged almost immediately, for many noting that the dogs were close enough in appearance to make the controversy overblown. For an industry so self-absorbed, a designer sauntering down the runway with a fluffy Samoyed to reference a star’s canine companion was a harbinger of good humor amid a very serious New York Fashion Week. The actual Wendy is still a private presence in the Swift-Kelce home, popping up in a few raw moments on thevideo, but not yet gracing the runways of the fashion world. Her first campaign and the homage to it on the catwalk have allowed her a brief foray into the season’s trends.
